AAPLDecember 12, 2025 at 7:42 PM UTCTechnology Hardware & Equipment

Epic Games Advances Challenge to Apple's App Store, Amplifying Regulatory Risks and Valuation Concerns

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What happened

Epic Games' legal efforts indicate that Apple's App Store, a critical revenue driver with high margins, may face enforceable changes from court rulings or regulatory actions. This aligns with the DeepValue report's warning that regulatory pressures, including DMA and antitrust cases, pose material risks to Apple's Services segment, which accounts for 26% of revenue at 75% gross margins. Apple's stock trades at approximately 37x earnings, a premium multiple reliant on sustained Services growth and stability, despite the company's mature hardware business. If Epic's challenge succeeds, it could compel Apple to alter its fee structure or allow alternative app stores, directly threatening Services profitability. Such an outcome would exacerbate the overvaluation highlighted in the report, where the stock is estimated to be 165% above intrinsic value based on conservative assumptions.

Implication

The immediate implication is heightened uncertainty around Apple's App Store economics, which may dampen investor confidence and pressure the stock price in the short term. Over the medium term, any enforced changes, such as fee reductions or alternative payment models, could compress Services margins, directly impacting earnings and cash flow generation. This risks triggering a reevaluation of Apple's growth assumptions, leading to multiple compression given the stock's rich valuation at 37x earnings. Investors holding Apple should critically assess whether the current price adequately discounts these regulatory headwinds, especially given the limited margin of safety identified in the DeepValue report. For those aligned with the report's sell thesis, this news reinforces the rationale for underweighting or trimming positions until clearer evidence of Services resilience emerges.

Thesis delta

The Epic Games development confirms that regulatory risks to Apple's App Store are escalating, potentially accelerating margin compression in the high-margin Services segment. This reinforces the DeepValue report's sell stance, as the stock's premium multiple remains vulnerable to negative surprises, with no fundamental shift in the overvaluation thesis. However, it underscores the urgency of monitoring Services performance, as sustained pressure could deepen the downside risk beyond current estimates.

Confidence

High