KODecember 14, 2025 at 7:38 PM UTCFood, Beverage & Tobacco

Pricing Dispute Threatens Coca-Cola's Costa Coffee Sale, Amplifying Execution Risks

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What happened

Coca-Cola's planned sale of Costa Coffee to private equity firm TDR Capital is in jeopardy due to urgent pricing disagreements, potentially disrupting a key divestiture. This occurs amid KO's broader refranchising strategy, including the African bottler sale highlighted in the DeepValue report, which already carries execution risks and expected impairments. The Costa sale was poised to aid cash flow normalization, but a setback could worsen the FCF volatility noted in the report, such as recent quarterly swings from -$4.9B to $5.5B. This incident echoes the report's warnings about lumpy non-operating charges and alignment issues with partners, undermining confidence in management's ability to smoothly execute portfolio changes. While KO's brand-led franchise remains durable, this development reinforces the operational headwinds that justify a cautious investment stance.

Implication

The pricing dispute risks derailing the Costa Coffee sale, which could delay expected cash inflows and add to the FCF noise that already complicates KO's financial picture. This raises concerns about KO's execution capabilities in asset sales, a critical part of its refranchising strategy to enhance capital efficiency. If similar issues affect other planned transactions, like the African bottler sale with its $1B impairment, it could lead to revised financial projections or further charges. Given KO's premium valuation at ~23x P/E, any setbacks in portfolio optimization might pressure the stock as investors reassess risk premiums. Therefore, monitoring resolution of this sale and updates on other divestitures is crucial to gauge whether KO can stabilize its cash flows amidst ongoing operational challenges.

Thesis delta

The DeepValue report's 'WAIT' thesis centers on valuation premiums and risks like FCF volatility and execution hurdles; this news directly heightens the execution risk by showing tangible obstacles in a major asset sale. It suggests potential delays in cash flow benefits and could indicate broader difficulties in portfolio management, though it doesn't fundamentally alter KO's brand strength or long-term franchise durability. Thus, the stance remains 'WAIT' but with added emphasis on monitoring divestiture outcomes as a key risk factor.

Confidence

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