ADPDecember 17, 2025 at 9:16 AM UTCSoftware & Services

ADP's 51-Year Dividend Streak Meets Cautious Growth Reality in DeepValue Analysis

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What happened

A recent Motley Fool article touts ADP as a 'Tech Dividend King' after 51 consecutive years of dividend increases, suggesting explosive growth potential. However, the latest DeepValue master report, based on SEC filings, reveals that while ADP maintains strong fundamentals like 92.1% client retention and 50 years of dividend hikes, its valuation at a P/E of ~24x is full relative to mid-single-digit new business bookings growth. The report notes ADP's 7% revenue increase in the latest quarter and a solid balance sheet with net debt/EBITDA of 0.92x, but highlights risks including employment level sensitivity, PEO regulation, and cybersecurity threats. Key watch items from the report include the trajectory of new business bookings, which must accelerate to high-single digits to justify a higher rating, and client retention staying above 90%. Consequently, despite the optimistic news, the report maintains a HOLD judgment, emphasizing that current growth does not support the 'explosive' narrative.

Implication

ADP's extended dividend streak reinforces its financial stability and shareholder-friendly capital allocation, which is a positive signal. However, the current P/E ratio of ~24x suggests limited upside unless booking growth accelerates beyond mid-single digits. Macroeconomic factors like employment fluctuations and regulatory changes in PEO services could pressure earnings. Investors must monitor new business bookings and client retention closely, as deteriorations could trigger a downgrade. Overall, while the dividend history is commendable, the risk/reward profile remains balanced, warranting caution rather than exuberance.

Thesis delta

The article's claim of 'explosive growth' is not supported by the latest financial data, which shows only modest bookings increases. Therefore, there is no material shift in the investment thesis; ADP remains a HOLD with key catalysts needed for an upgrade. Investors should focus on the report's watch items rather than promotional narratives.

Confidence

High