NOWJanuary 20, 2026 at 12:45 PM UTCSoftware & Services

ServiceNow-OpenAI Deal Advances AI Agent Strategy, Yet Monetization and Valuation Concerns Linger

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What happened

ServiceNow has inked a three-year pact with OpenAI to integrate AI agents into its business software, underscoring the accelerating trend of embedding AI in corporate workflows. This aligns with ServiceNow's existing push to build its Now Platform into an enterprise 'AI control tower,' as highlighted in the DeepValue report, which notes recent acquisitions like Moveworks and Armis to bolster AI and security capabilities. However, the report critically points out that ServiceNow trades at premium multiples (P/E ~85x, EV/EBITDA ~66x) that assume sustained high-teens growth and successful AI monetization, both of which remain unproven. While this partnership could enhance product appeal and drive adoption, it does not directly address the core investor concern: the lack of disclosed, meaningful AI consumption revenue to justify the valuation. Therefore, the news represents a strategic step forward but fails to shift the fundamental narrative of cautious optimism amid execution risks.

Implication

In the near term, this partnership may bolster market sentiment by validating ServiceNow's AI leadership and potentially accelerating customer adoption of AI-enhanced workflows. However, without clear quantification of AI consumption revenue or changes to growth guidance, the announcement is unlikely to drive a sustained stock rebound, as the DeepValue report emphasizes that recent market reactions have been muted despite strong AI metrics. Investors should remain wary, as the report identifies key risks such as unproven AI usage economics and integration challenges from large M&A deals like Armis, which could dilute margins if not executed well. Upcoming earnings calls will be crucial for monitoring any new disclosures on AI monetization or shifts in subscription growth targets linked to this deal. Ultimately, maintaining a 'WAIT' stance, as recommended in the report, is prudent until there is tangible evidence that AI initiatives are translating into financial upside beyond mere partnership hype.

Thesis delta

This deal slightly strengthens the bull case by enhancing ServiceNow's AI ecosystem and partner credibility, potentially supporting large-deal momentum and upsell opportunities. However, it does not materially shift the investment thesis, which remains anchored on the need for disclosed double-digit AI consumption revenue and sustained high-teens subscription growth to justify premium valuations. The 'WAIT' rating and re-assessment window of 6-12 months remain appropriate, as the partnership alone fails to address the core uncertainties around monetization and margin expansion highlighted in the DeepValue report.

Confidence

High – based on the DeepValue report's comprehensive analysis of ServiceNow's financials, market sentiment, and risks, combined with the news being a strategic announcement without immediate financial implications that challenge the existing cautious outlook.