COSTFebruary 19, 2026 at 4:05 PM UTCConsumer Staples Distribution & Retail

Costco's Renewal Rate Headwinds and High Valuation Echo DeepValue Caution

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What happened

Costco's core business is growing at a healthy rate, with strong comparable sales and membership fee revenue increases. However, renewal rates are declining due to structural headwinds from online/digital promotions and faster international expansion, as disclosed in SEC filings. These trends threaten the durability of Costco's membership-based profit model, which is critical to its valuation. At a current P/E of 52.3x, the stock prices in flawless execution, leaving limited upside without sustained renewal rate stability and margin resilience. The Motley Fool article highlights these same risks, emphasizing that declining renewal rates and high valuation could weigh down the stock.

Implication

Costco's elevated valuation multiples require continued operational perfection, particularly in renewal rates, to avoid significant downside from multiple compression. Renewal rate headwinds, driven by mix shifts, pose a direct risk to the membership fee engine that underpins profitability. Margin pressures from lower-margin e-commerce and gasoline sales further complicate the earnings outlook, limiting upside potential. With a WAIT rating and an attractive entry point at $900, investors are advised to delay purchases until clearer signs of renewal rate stabilization. Monitoring upcoming renewal rate reports and monthly sales comps over the next 3-6 months is essential for reassessing the investment case.

Thesis delta

The Motley Fool article reinforces the existing DeepValue thesis, underscoring the risks of declining renewal rates and high valuation without introducing new material information. No shift in the investment call is warranted, as these concerns were already central to the WAIT rating. Investors should continue to focus on renewal rate trends and margin data for any thesis-altering developments.

Confidence

High