BBWIFebruary 26, 2026 at 7:50 PM UTCHousehold & Personal Products

Class Action Lawsuit Amplifies Bath & Body Works' Turnaround Risks Amid Stagnant Growth

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What happened

Pomerantz Law Firm has announced a class action lawsuit against Bath & Body Works, likely driven by the stock's 42% decline over the past year and recent operational setbacks. The company is already executing a two-year 'Consumer First Formula' transformation, with the CEO warning that sales growth may not return until 2027 and Q3 2025 results showing a 26% drop in operating income. This lawsuit introduces legal overhang that could drain management attention and resources, potentially delaying critical initiatives like cost savings and Amazon expansion. It aligns with the DeepValue report's bear scenario, where promotional addiction and weak Gen Z traction persist, compressing margins and free cash flow. While valuation remains low at ~6x P/E, this development underscores the heightened execution and sentiment risks that could keep the stock under pressure.

Implication

Investors face elevated risks from potential legal costs and settlements that could strain free cash flow, already projected around $650 million annually. Management's focus may shift away from the critical 'Consumer First Formula,' jeopardizing the timing of assortment simplification and cost savings. This could trigger further analyst downgrades and sell-offs, pushing the stock closer to the bear scenario's $16 implied value. However, the core issues—promotional intensity and lack of younger customer engagement—remain the primary thesis drivers, and the lawsuit might not alter long-term outcomes if operational execution improves. Patience is essential, with a better entry likely after legal clarity and evidence of turnaround progress, such as stabilized comps or margin recovery.

Thesis delta

The class action lawsuit does not fundamentally shift the investment thesis but intensifies the downside risks already highlighted in the DeepValue report's bear scenario. It raises the probability of prolonged negative sentiment and potential capital impairment, supporting the 'WAIT' rating and the need for a lower attractive entry point near $18. Investors should closely monitor legal developments alongside 90-day checkpoints like cost-savings milestones and Amazon launch data to gauge if transformation risks are escalating.

Confidence

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