LTHFebruary 28, 2026 at 1:00 PM UTCConsumer Services

Life Time's K-Shaped Revenue Growth Reinforces ARPU-Driven Model but Underlines Execution Risks

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What happened

Life Time reported a 12% revenue jump, as highlighted in a CNBC article, driven by higher-income members spending more on premium services like training and spa, illustrating a 'K-shaped' economic divide where affluent consumers remain resilient. This aligns with the DeepValue report's emphasis on Life Time's strategy to deepen wallet share through high-value in-center services, which has propelled average revenue per membership growth while membership volume stagnates. However, the report critically notes that this ARPU-driven growth comes with rising fixed costs from long-term leases, making the business model vulnerable to any slowdown in discretionary spending among its premium customer base. Recent financials show strong comparable-center growth and margin expansion, but the reliance on pricing over volume and increasing rent obligations—highlighted in filings—creates a high bar for sustained performance. Thus, while the news confirms Life Time's effective premium positioning, it doesn't mitigate the underlying risks of a lease-heavy structure and crowded investor sentiment that the report flags.

Implication

The revenue growth reinforces Life Time's ability to capitalize on affluent consumer spending, supporting near-term earnings and aligning with the base case of sustained ARPU expansion. This bolsters the narrative that premium wellness demand can drive growth even in a bifurcated economy, as noted in the master report. However, the report warns that fixed rent expenses are escalating with the asset-light model, and any moderation in high-end spending could quickly erode margins and free cash flow. With the stock trading at a premium multiple that embeds expectations for low-teens growth, upside is limited unless comparable-center revenue stays above 10% and net leverage remains below 2.0x without equity dilution. Therefore, while the news is positive, it doesn't alter the recommendation to wait for a material pullback to a more attractive entry point, as execution risks and macroeconomic sensitivity persist.

Thesis delta

The new article confirms Life Time's ARPU-driven growth is effective in a K-shaped economy, supporting the base case scenario of premium positioning sustaining high-single-digit ARPU growth. However, it does not address the critical risks of rising fixed costs from leases or potential consumer slowdown, leaving the thesis unchanged with a 'WAIT' rating. Investors should continue to monitor comparable-center growth and rent trends closely for any signs of deterioration that could trigger a bear case outcome.

Confidence

High